Car Sales Keep Pace in 2018, Defying Predictions of a Downturn
Car Sales Keep Pace in 2018, Defying Predictions of a Downturn
U.S. auto sales held steady last year despite predictions the market would cool, capping the best four-year period ever for the industry.
The industry sold about 17.3 million vehicles in 2018, up less than 1% from a year earlier. That marked a record fourth straight year surpassing the 17 million level, a resilient showing for an industry prone to boom-and-bust cycles.
Still, auto executives remain wary of a market slowdown in the U.S., as rising interest rates on car loans and lofty new-vehicle prices make it more difficult for American buyers to afford new wheels.
General Motors
Co.
GM 3.35%
, the largest U.S. auto maker by sales, on Thursday said its fourth-quarter sales totaled 785,229 vehicles, down 2.7%. GM last year moved to quarterly sales reporting from monthly.
Ford Motor
Co.
F 3.86%
on Thursday said it would follow GM by switching to quarterly sales reports. Ford said sales dropped 8.8% to 219,632 vehicles in December, and
Toyota Motor
Corp.
TM 4.43%
posted flat sales, with 220,910 vehicles.
Fiat Chrysler Automobiles
FCAU 6.24%
NV and
Nissan Motor
Co.
NSANY 1.87%
both had strong months, with Fiat Chrysler selling 196,520 vehicles, a 14% increase, and Nissan posting a 7.6% increase to 148,720 units for the month.
Record Run
U.S. sales topped 17 million for an unprecedented 4th straight year in 2018.
Annual U.S. vehicle sales
2018 vehicle sales by company and change from previous year
For the year, the auto makers reported mostly flat sales, with the exception of Fiat Chrysler’s 9% sales gain and Nissan’s 6% decline.
Analysts again see a decline in U.S. sales this year. The dealer association predicts 16.8 million vehicle sales for 2019.
Rates on new-car loans are expected to continue creeping higher, while auto makers are offering fewer cut-rate lease deals, making it tougher for consumers to work out affordable monthly payments, analysts and dealers say.
More-appealing options on the used-car lot also have begun to pressure new-vehicle sales.
Some auto executives have said they are planning for a market contraction because of the cyclical nature of the auto industry, even though the economy remains strong.
GM said last month that it will close several North American factories and lay off as many as 14,000 workers. The restructuring is aimed at eliminating several weak-selling car lines and cutting costs to sustain profits even if sales were to test the lows of a decade ago, though the company has said it sees no imminent red flags for the U.S. market.
In a statement, Kurt McNeil, GM’s U.S. vice president of sales operations, said GM is confident in the outlook for 2019 because of the strong economy and the pending rollout of several redesigned pickup trucks and large sport-utility vehicles, which are GM’s biggest moneymakers.
For now, the economic backdrop for continued robust vehicle sales remains intact, with low unemployment and strong consumer confidence, analysts say.
Gasoline prices remain low, which should continue to stoke demand for the larger SUVs and pickup trucks.
Gordie Stewart, a Toyota dealer near Birmingham, Ala., said his sales in 2018 matched the previous year, though it has gotten more difficult to qualify some buyers for car loans. He expects things to get tougher this year.
“We’ve been at this level for a long time, but these things can’t last forever,” he said. “I would sign on the dotted line right now for flat sales this year.”
Write to Adrienne Roberts at Adrienne.Roberts@wsj.com
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