The fashion company KOKER bases its sales strategy on the ear and smell
The fashion company KOKER bases its sales strategy on the ear and smell
Fashion through the five senses, that's the philosophy of the young brand low cost KOKER
Music and perfume complete a business strategy based on sensory marketing.
Its hallmark is the Rosette of Arrows and LED lights, which attract the attention of all eyes.
The exclusive KOKER air freshener goes on sale in a limited and punctual edition every Christmas.
KOKER, the women's fashion firm low cost quality, based on the sensory marketing your sales strategy.
The company born in Toledo has developed a own corporate identity based on the music and the air freshener of its stores, in addition to its designs and shop windows.
In its commitment to innovation, the chain has developed a space that is characterized by its smell and music.
In addition, the presentation of the garments in outfits complete insights to the clients as if they had next to them a personal shopper.
They use a different strategy based on sensory marketing.
They mainly take care of four of the five senses:
View. Through some attractive shop windows based on our Arrows Rosette and LED lights.
Ear. With a music that identifies them as a brand.
Smell. Thanks to the selection of a exclusive air freshener what represents them.
Touch. Due to the different texture with which they make garments.
Precisely, the characteristic perfume of its establishments is put on sale exclusively and in limited edition at Christmas.
This air freshener with a aroma with woody nuances Remember the home, do not cloy and impregnate in clothes.
"It is an aroma made exclusively for our brand.
LThe intention is to please our customers and give a unique smell to our stores.
He liked so much among our customers that they asked us what air freshener it was, this made us launch a reduced Christmas collection that we have been repeating in recent years due to its great acceptance.
Now their houses smell like KOKER, what better memory of our brand than our perfume, "says the entrepreneur.
The Rosette of Dates and LED lights, present in shop windows, has also become a key element in the corporate identity of the brand.
It is practically as representative as its logo or aroma.
The entrepreneurs behind KOKER also looked for an identifying stamp on their music stores.
However, an analysis in different stores has gone Changing the strategy.
"While at the beginning we were betting on commercial and current music, now we have discovered that depending on the location of the establishment we must change the soundtrack.
For example, In Benidorm, where there are many international tourists, we opted for popular music from the 80s like Abba or Freddy Mercury "declares the founder.
Even so all the music used in the different Establishments have something in common:
They keep customers and employees happy and it is at a medium volume so that it does not get lost, but neither does it saturate.
The final objective is that the client has a good memory from all the senses.
Images: KOKER
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