Starbucks inaugurates the first Starbucks Reserve Roastery in New York
Starbucks inaugurates the first Starbucks Reserve Roastery in New York
The first Starbucks Reserve Roastery, in New York.
Located in the meatpacking district, one of New York's fashionable neighborhoods, this opening comes 25 years after the arrival of the first Starbucks in the city.
New Yorkers are in luck.
The city can boast yesterday of the fourth Starbucks Reserve Roastery in the world and the second in the United States.
A dream destination for coffee lovers.
In it, through an immersive experience, you can contemplate the whole process of roasting and making coffee.
And, at the same time, you can enjoy the coffee line more premium of Starbucks: the range Reserve.
Every inch of space is carefully designed in relation to the craft concept of the coffee making process, allowing visitors to enter the coffee culture.
The sights and sounds of the grain to the cup are reflected in a unique and special atmosphere.
The New York Roastery is the fourth of the company around the globe.
After the openings of Seattle, Shanghai, Milan and now in New York, he has in view new openings for 2019 in Tokyo and Chicago.
It has more than 2,000 square meters and interactive elements so that customers can discover the secrets of Starbucks Reserve coffee and its spectacular process of creation and toasting.
Also, for the first time, Starbucks brings the Arriviamo ™ Bar concept to the United States.
A bar cocktails inside the Roastery where the best mixtures will be served.
Mixtures based on coffee and tea infusions, by the award-winning mixologist, Julia Momose.
Combined perfectly with the best offer of premium coffee, this Starbucks Reserve Roastery will exclusively serve artisan foods.
Freshly baked food from master baker Rocco Princi, a well-known and valued Italian boutique bakery.
The Starbucks Reserve Roastery in New York is a true coffee processor in operation.
Every day the roasting masters make the most audacious blends with the best coffees of unique origin.
These coffees can be tasted directly at the Roastery, but they will also supply the Reserve stores in the United States.
In Spain, the Reserve experience is available since 2016 at Starbucks Beatriz, in the Madrid street of Ortega y Gasset and allows customers to enjoy these small lots carefully roasted in the different Starbucks Reserve® Roastery in the world.
They are only available in selected stores and in limited editions.
In short, an emblematic opening, which is another milestone in the spectacular history of Starbucks and its passion for coffee.
Images: Starbucks
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