Poète opens a new store in Madrid and launches a new brand image
Poète opens a new store in Madrid and launches a new brand image
Poète: new inauguration and new brand image.
The Spanish fashion firm Poète follows its national expansion plan and opens a new point of sale in the La Moraleja Green shopping center (Madrid).
In addition, it opens a new brand image.
This time, with a renewed aesthetic.
According to the urban, feminine and Scandinavian style but without losing the Parisian essence.
The Spanish textile firm Poète is growing with the opening of a new store in Madrid.
With this new addition, it reaches a total of 18 points of sale specialized in women's fashion.
Last Friday, December 14, the inauguration of the new establishment took place in the La Moraleja Green shopping center in Madrid, a space in which the entire offer of the brand will be available.
To this new opening, the renovation of the corner of the brand in the Corte Inglés Castellana shopping center, also in Madrid, is added.
And, like the previous point of sale, it debuts the new image of Poète.
The new Poète.
Berta Martín Sainz, founder and creative director of Poète, launched the firm in Madrid in 2010 with the aim of becoming the enclave of savoir fair French in Spain.
After eight years being the reference of this style in our country, Poète has evolved to merge its main inspiration with an urban style.
A minimalist style and an outstanding feminine character, which translates into a renewed brand image and store concept.
Thus, the design of the new points of sale of the firm yields the protagonism to the essential, the garments.
With a strong Scandinavian inspiration, but without losing your Parisian spirit, the base palette that forms the new color of Poète is harmonious.
Based on pale gray and peach, which is superimposed on stone and natural wood to give warmth to the space and let the product be the protagonist.
Images: Poète
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