December 1, world day of the fight against AIDS
December 1, world day of the fight against AIDS
The ROCK VILLAGE and the FOUNDATION FIGHT AGAINST AIDS join in a charity initiative.
#PonteDeRojo
Familiar faces, volunteers and friends of both organizations will act as "exceptional vendors" in the Boutique Gourmet Taste of Christmas located in La Roca Village.
Today, Saturday, December 1, the day when the world is commemorated Fight against AIDS, The rock Village, Las Rozas Village and the Foundation Fight against AIDS join in a new initiative.
The initiative aims to raise funds, remember the importance of prevention and amplify the channels of donation to combat this disease.
In La Roca Village, and throughout the day, volunteers, familiar faces and friends of both organizations will give an hour of their time to become dependents in the gourmet boutique "Taste of Christmas " in The Rock Village.
The Dr. Bonaventura Clotet, President of the Foundation Fight against AIDS and Elena Foguet, Business Director of Value Retail will kick off at 11 o'clock in the morning.
A percentage of sales will go to research and cure of AIDS.
That, to this day, continues to affect 37 million people in the world.
On such a marked day, this initiative will also serve to continue promoting the #PonteDeRojo campaign.
Campaign launched by the Foundation Fight against AIDS in which they have already made part of celebrities, journalists, writers and scientists.
#PontedeRojo aims to raise awareness of the importance of prevention and encourage microdonatives.
For this, both La Roca Village as Las Rozas Village will amplify in villages and in its digital platforms the donation channels enabled by the Foundation.
All the money raised will go to three key points needed to fight, prevent and cure.
Preventive vaccines, diseases related to HIV and the Microbiome and new treatments and resistances.
In addition, and in order to make HIV visible, sensitize society and destigmatize the disease, La Roca Village will wear red and will be added to the emblematic buildings of Barcelona that today will be illuminated in this color.
Images: the Village Rock
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