Bershka opens its first store with advanced technology
Bershka opens its first store with advanced technology
"Bershka ANDxperience"It allows its customers a new and modern shopping experience.
Bershka opened his new store on November 29 at CC Cremona, Italy.
The new establishment has a surface 667 square meters of sale where the collections of girl and boy are distributed.
The store has been created through the image STAGE that the brand has been installed in all its new openings and renovations for some time, in addition all the furniture and decoration have been designed exclusively for this space.
In the same way, the visual merchandising of the store has adapted to the space and the public of the city.
The Cremona store has two ways of living it.
As a traditional store where the product is exposed as the rest of Bershka establishments or, through the innovative purchase system "Bershka Experience"That has been developed with the latest advanced technology improving the customer experience in the store.
It eliminates waiting time in traditional queues both in box and in testers and also prevent customers from loading items during their tour of the exhibition area.
It is the client himself who will decide how to live his stay in the new store Bershka and how you prefer to buy.
It has developed a new mobile application that offers a more personalized treatment to customers, in which just by scanning the labels of the articles or the QR codes.
The chosen items are stored in a virtual basket and once the purchase is confirmed, the customer can choose between buying them directly or trying them in the same store.
RFID:
Is a label that allows you to unequivocally identify each item of clothinga, using a reader that uses radio frequency.
Thanks to this, you can keep a real-time control of the stock of the store and the location of the garments, either in the warehouse or the sales room.
Thanks to RFID technology, this application knows the stock of the store in real time and allows to prepare the requests of the clients and leave them in the tester that is assigned automatically.
Notify the customer for a notification push that your clothes are ready or, take those items to the store box.
There are two different boxes in the store for customers who use the app and those who decide to buy conventionally.
In the future it will allow the delivery of the home purchase.
In addition, the testers are larger and are equipped with a iPad that will allow the customer to request new sizes or new articles recommended by the application itself.
The new store in Cremona will have more news such as being the first of the brand in which offer portable chargers for mobile phones or an innovative customer experience based on RFID technology.
Where different mirrors that have this system, will show images of the articles that are passed in front of it through images on models offering ideas for a total look.
In order to improve the customer experience, a "Social Corner" has been installed consisting of a tunnel - kaleidoscope where customers can make a video or photos and share it on their social networks.
"Bershka Experience" becomes one of the most ambitious bets of the brand for its stores of the future.
Images: Berhska
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