Amazon, to Win in Booming Rural India, Reinvents Itself

Amazon, to Win in Booming Rural India, Reinvents Itself https://images.wsj.net/im-43593/social

Amazon, to Win in Booming Rural India, Reinvents Itself






DHOWACHALA, India—Amazon.com Inc. is building a logistics network from scratch to target customers in India’s rural backwaters—the home of more than 800 million people, many of whom have little access to retailers. Most are new to online shopping and often don’t have smartphones, credit cards or even delivery addresses.

What they do have is money to spend.

Amulya...

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