Travel-sharing companies embrace the electoral frenzy
Travel-sharing companies embrace the electoral frenzy
Shared-travel companies are taking advantage of voter enthusiasm before mid-term on Tuesday choices offering free or discounted trips to the polls on cars, bicycles and shared scooters.
They say that their goal is to eliminate what many consider a barrier to vote: the lack of transport.
Midterm elections are often marked by low voter participation, but political observers expect distress from voters about which party will control the House of Representatives and the US Senate. UU., As well as the persistent anger of the two main parties on the Supreme Court of Justice Brett KavanaughConfirmation, to bring more Americans to cast votes.
"This midterm election season has gotten into the bloodstream of the American people in a way that has not happened before," said Stephanie Young, spokeswoman for When We All Vote, a non-profit organization that has partnered with Uber and Lyft to take voters to the polls. .
When we all vote, he is co-chaired by Michelle Obama and help people register and vote. The organization is technically non-partisan, but several on its list of celebrity co-chairs such as Tom Hanks and Chris Paul have been vocal critics of President Donald Trump.
Lyft is also working with Voto Latino, whose co-founder Rosario Dawson urged voters to elect Democrats to fight Trump's immigration policies, as well as non-profit organizations that help blind people and veteran students distribute distribution codes. discount and identify where free trips are needed. Lyft's efforts have been promoted in social networks by celebrities such as actor Samuel Jackson, another critic of Trump.
Uber is offering $ 10 round-trip trips to the polls across the country and added a feature in its application that helps customers find their polling places by typing the address of a house.
"In this critical election, we want to do our part and use Uber technology to help boost the vote," Uber CEO Dara Khosrowshahi said in an email. "The decisions are made by those who present themselves and we believe that Uber can help the voters to present themselves as never before."
Zipcar, which allows members to rent cars by the hour, is offering a $ 20 credit on the night of the election, enough to cover approximately two hours of driving, said spokeswoman Katelyn Chesley. Zipcar has been offering discounts for travel related to the elections since the company was founded in 2000, Chesley said.
"There are a lot of people who have busy schedules during the day, and we really want to make sure that every voice is heard," Chesley said.
This is the second time that Lyft offers free or discounted trips to the polls and the first Uber.
In 2016, 15 million eligible voters cited transportation as a key reason why they did not vote, according to the Center for Information and Research on Civic Participation and Learning at Tufts University, so "we want to use our platform to eliminate that point of pain ". of the voting process, "Mike Masserman, head of social impact at Lyft, said in an email.
Motivate, which operates most bicycle sharing programs in the US UU., Offers free daily passes to ride on Election Day bike in nine of its markets for the first time. Cal is offering free rides on his bikes and scooters.
Uber is cleaning up its public relations image in preparation for an initial public offering next year, and the Election Day promotion is "a clear signal of extending goodwill to consumers while implementing smart marketing tactics," said Rohit. Kulkarni, managing director of private investment research at SharesPost.
"Let's not forget that these companies have had many clashes with communities, and this is a good way to show their support to the communities," said Mike Ramsey, director of senior research at Gartner. "They are probably touching the Zeitgeist that these elections are very important for many people on both sides."
.
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '369524843414444');
fbq('track', 'PageView');
.
SOURCE LINK ERESVIRAL.COM https://www.beviral.online
Comentarios
Publicar un comentario