The manufacturers of smartphones opt for folding screens as the next big thing
The manufacturers of smartphones opt for folding screens as the next big thing
During the last few years, the smart phone industry has been looking for a breakthrough to reactivate a market immersed in a break of innovation and a drop in sales. A potential catalyst is on the horizon in the form of flexible screens that can be folded in half without breaking.
Samsung and several rivals are preparing to deploy such screens to make the devices more versatile for work and pleasure. Folding screens could increase the viewing space to the size of a mini tablet, but they double as a wallet to get them back to the size of normal phones. But there are questions about price and durability.
If the new phones meet the ambitions of their manufacturers, they will become a big step forward for an industry whose origins can be traced back to the old folding phones that consumers once considered great and comfortable. However, phones with a folding screen will not need hinges because they have continuous screens that can be folded.
In an indication of how difficult it is to make a flexible screen that is also durable, Samsung The first announced plans to build a phone with a folding screen five years ago. However, it was not until Wednesday that Samsung finally took a look at what it has been working on.
"We've been living in a world where the size of a screen can only be as big as the device itself," said Justin Denison, senior vice president of mobile product marketing at Samsung. "We have just entered a new dimension."
Except for a fleeting glance at a device he held in one hand, Denison provided little information about the phone. Samsung says it will be ready to hit the market sometime next year.
Smart phone manufacturers are looking for something to excite consumers, since they replace phones less frequently because the new models are expensive and not very different from their predecessors, apart from slightly better cameras and batteries.
That's the main reason why global sales of smartphones have fallen since the previous year for four consecutive quarters, according to IDC. Add everything, and smart phone sales decreased by 4 percent for 12 months ending in September. Samsung, the world's leading seller of smartphones, suffered a 7 percent drop in shipments during that period, according to IDC calculations.
But it is not clear if flexible screen phones will have a massive appeal, especially when flexible devices are expected to cost more than $ 1,000. Royole Corp., a small Silicon Valley company, expects to sell the first versions of its FlexPai phone with a folding screen for $ 1,300 to $ 1,500 once it arrives in the United States, something that will not happen until next year, at the earliest. . For now, it will be available in China starting next month, at a price equivalent to approximately $ 1,300.
While the idea that a device can be bent in different ways may sound good, IDC analyst Ramon Llamas is skeptical about how practical and durable they will be. One of the most important questions is whether the quality of the screens will degrade as they fold repeatedly. "Will people really want to see a Netflix program on these devices if there is a fold in the middle?" Llamas said
Royole said his FlexPai can double more than 200,000 times without deteriorating.
It is also expected that other phones with a folding screen running Google's Android software will be available. Huawei confirmed last month that it is working on a phone with a flexible screen. LG Electronics is expected to release one at the CES gadgets show in Las Vegas in January. LG did not respond to a request for comment.
"Everyone has been thinking about the same question: 'What's next? Is there nothing else on a smartphone?'" Royole CEO Bill Liu said.
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