The FDA plans to vigorously restrict sales of flavored electronic cigarettes
The FDA plans to vigorously restrict sales of flavored electronic cigarettes
The Food and Drug Administration plans to drastically restrict the sale of most pod-flavored electronic cigarettes, taking them out of most convenience stores and service stations and demanding strict age verification checks for online sales, according to FDA officials.
The actions, which are expected to be announced next week, aim to limit access to the most popular electronic cigarettes among children, whose use is increasing. Many electronic cigarette companies, including Juul Labs Inc., market leader, sell nicotine liquids with flavors such as mango and cucumber.
Meanwhile, New York plans to ban the sale of flavored electronic cigarettes as soon as next year.
The new FDA policy will take effect immediately. It will apply to cartridge-style products like Juul that are popular with young people, not open-tank-style systems that are mainly used by adults and sold in vape stores, FDA officials said.
No retail outlet will be allowed to carry flavored electronic cigarettes, capsule type, unless it prevents minors from entering the store or creates an area within the store where minors can not enter, said one of the officials of the store. greater hierarchy.
E-cigarette products in peppermint, menthol and tobacco flavors may remain in all outlets for now, but could be restricted later if the use of youth continues to rise, officials said.
The new restrictions were previously reported by the Washington Post.
The number of high school students who use electronic cigarettes has increased approximately 75% since last year to approximately three million, or 20% of high school students, according to preliminary federal data. Meanwhile, use among high school students has increased by almost 50%.
In an interview on Wednesday, FDA commissioner Scott Gottlieb said reversing an upward trend among children is a much more difficult task for a regulator to prevent the trend from happening in the first place.
"What I can not tolerate is another year of this level of growth," he said.
Dr. Gottlieb had warned in September that he could take electronic cigarettes out of the market altogether. He asked Juul,
Altria group
Inc.,
PLC and other major manufacturers of electronic cigarettes present convincing plans to reduce the use of teenagers or the risk of their products being banned. Everyone has met since then with the commissioner.
According to a Wells Fargo analysis of the Nielsen data, Juul, whose products are sold online and in convenience stores, gas stations and vape stores, accounted for 75% of the US electronic cigarette market. UU That does not include online sales.
The distinct flavors of tobacco, mint and menthol account for approximately 55% of Juul's sales, according to analysts. A spokesman for Juul declined to comment.
Write to Jennifer Maloney in jennifer.maloney@wsj.com
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