Senators tell Facebook to fix errors in its political advertising system
Senators tell Facebook to fix errors in its political advertising system
ARCHIVE: this file photo of July 16, 2013 shows a poster at the Facebook headquarters in Menlo Park, California. Facebook says hackers accessed data from 29 million accounts as part of the security breach revealed two weeks ago. (AP Photo / Ben Margot, Archive)
Facebook's attempts to prevent foreign governments from buying political advertisements on its platform seem to have large gaps, and two Democratic senators are not happy.
On Friday, Senator Amy Klobuchar and Mark Warner called Facebook to solve the problem, which can reportedly allow anyone to buy political ads with almost any name they want, even ISIS or Vice President Mike Pence.
"It is increasingly clear that there are large gaps in Facebook's efforts, which potentially allows opponents to exploit their platform with continuous disinformation efforts," the senators wrote in a statement. letter to the CEO of Facebook, Mark Zuckerberg, about the problems.
In April, Zuckerberg said that Facebook would. check Buyers of political and thematic ads on the platform. To be verified, you must provide a residential email address and a photo of a US passport. UU Or a driver's license, along with the last 4 digits of your Social Security number.
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In addition, Facebook began demanding political ads to list who sponsored the ad. The problem is that authorized political ad buyers can place almost any text they want in the "paid for" field for the ad, according to The New York Times. This allowed an anonymous buyer to post attack ads against a Democratic candidate in Congress in Virginia on Facebook using the name "A free-riding American citizen who exercises my natural right ..."
Vice News tried The system used the names of the 100 US Senators. UU seated, including Mitch McConnell and Chuck Schumer, and succeeded.
"The fact that Facebook's new security tools allow users to intentionally misidentify who placed the political ads is unacceptable," wrote Sens. Klobuchar and Warner. The gaps also suggest that Facebook is not using human reviewers to veto political ads, the senators added.
In response, Facebook told PCMag that it is working to stop the possible abuse. "Inaccurate 'paid for' labels violate our policies In addition to our existing proactive checks, when we are warned about deceptive labels, we investigate and eliminate them," product management director Rob Leathern said in a statement.
"We are exploring additional controls to help prevent abuse and we will respond to requests from law enforcement officials and election officials now and in the future if new requirements arise," he added.
The company created a archive Where you can search all the political ads served on Facebook. The search file also provides a breakdown of the main ad buyers, how much was spent and what ads were placed. But at this point, it depends on the buyer if they want to publicly reveal who they really are.
Simple verification of the IDs of political ad buyers may also not be enough to prevent foreign governments from playing with the system. Earlier this year, the United States government accused 13 Russian citizens for exploiting social networks in an attempt to influence voters during the 2016 US elections UU Apparently, the Russians stole the identity of several American citizens to help them buy ads on social networking sites.
This article originally appeared in PCMag.com.
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