Samsung opens its voice assistant to developers while chasing Alexa
Samsung opens its voice assistant to developers while chasing Alexa
is planning to launch new voice assistant features to challenge the dominance of its US rivals. UU in artificial intelligence, after stumbling as it seduced application developers.
At an event in San Francisco next week, Samsung will open its virtual assistant, called Bixby, for the first time to external developers. Seek help to reinforce your challenge to the three major players in the industry:
Alexa, Siri from Apple Inc. and
Google Assistant
Samsung will explain how developers can create functions, which he calls "capsules," which are similar to the "skills" of Amazon's Amazon assistant, such as ordering pizza or calling taxis with a voice command, according to people familiar with it. the topic.
Samsung will also share more details about a folding screen The smartphone is being developed, showing phone features the size of a tablet, as the simultaneous use of three applications, according to people, although those plans have not been finalized.
People said the company based in Suwon, South Korea, has held talks with YouTube, a unit of Google Alphabet and Netflix Inc. on how to optimize content for the folding screen device. Google and Netflix declined to comment.
Samsung has high hopes for Bixby, as the world's technological giants struggle to control billions of Internet-connected devices operated through voice commands rather than touch or write. A arrive late to the marketSamsung has a great advantage in the fact that every year it sells 500 million televisions, smartphones and devices in which it can integrate its technology, experts in artificial intelligence say. The company has committed to doing it in all products for 2020.
Bixby which made its debut Last year, Samsung's Galaxy S8 phone is used by 6% of Americans, according to Ovum, a market researcher who analyzes the virtual assistants market. That follows Amazon to 24%, Apple to 22%, Google to 20% and
Microsoft
Body
Cortana at 10%. Almost half of Americans do not use any virtual assistant, says Ovum, leaving a large untapped market. The figures exceed 100% because some consumers use multiple virtual assistants.
Unlike its four virtual assistant rivals, Samsung has not yet released its smart speaker, although it unveiled the device at an August event in New York. Samsung has not specified the speaker's release date.
Samsung's long-term challenge is to ensure that its much-criticized virtual assistant can reach a wider audience. Bixby is critical to Samsung's future plans to distinguish its products from lower-cost Chinese rivals and new home products from Silicon Valley giants such as Amazon and Google.
Samsung has struggled in its first efforts to connect with external developers that are essential to ensure that the company's devices have the variety of features and features that will appeal to consumers. In recent months, Samsung has invited dozens of voice application developers to participate in a beta version of the Bixby platform, according to people familiar with the subject.
Two days before the October 14 deadline for a Bixby developer showcase, where Samsung guaranteed at least $ 500 to the first 50 US developers. UU To send projects, less than 30 had requested, according to an email from Samsung sent to developers and reviewed by The Wall Street Journal.
Samsung finally submitted 46 qualified developers, from hundreds of applicants, and the winner will receive a $ 10,000 grand prize next week, a company spokesman said.
"The developers overwhelmingly recognize the strong future potential of Bixby," said Chung Eui-suk, who leads the software and artificial intelligence for Samsung's mobile unit, in a statement sent via email. He said that Samsung was still confident that Bixby would be a success among developers and users.
Samsung is demanding more from developers than from Amazon and Google, including the preference for voice applications to run on Bixby's servers, a service the company offers for free, according to people familiar with the subject. The move could speed up response times to voice prompts and is more secure, although it could be a nuisance for developers, they said.
Based on a recent internal survey, nearly 70% of developers who received early access to Samsung's voice platform said they would continue to build for Bixby, Chung said. "These developers rated their experience with us very positively," he said.
Write to Timothy W. Martin in timothy.martin@wsj.com
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