Retail Stores Win Back Shoppers, Not Profits

Retail Stores Win Back Shoppers, Not Profits https://si.wsj.net/public/resources/images/B3-CL709_blkfri_SOC_20181123210659.jpg

Retail Stores Win Back Shoppers, Not Profits






A robust U.S. economy gave millions of shoppers extra impetus to make the annual pilgrimage to stores on Black Friday, setting in motion what is expected to be one of the strongest holiday seasons in years.

Within five minutes “they ran out of a lot of stuff” that was on sale, said Linda Buck, a 58-year-old bargain hunter who was at a Macy’s store near Pittsburgh when it opened at 5 p.m. on Thanksgiving.

On...

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