Google Chrome to do away with invasive and deceptive ads
Google Chrome to do away with invasive and deceptive ads
The next version of Google's Chrome browser will try to eliminate deceptive and invasive ads from a shadowy group of websites.
Repression will target online ads that are presented as system warnings, closing buttons, and "watch videos" icons, but which actually trigger a large number of pop-up ads or an app download when you click on them.
Ads can be annoying, but Google also warns that scammers have been using some of the ads in phishing schemes to steal personal information from people. The company refused to give more details about the alleged fraudsters and their activities. But on Monday, he said a Chrome update will block all ads in a group of sites that have been bombarding users with invasive tactics.
Google actually tried to block the annoying ads with a Chrome update earlier this year. But in a blog entryChrome product manager Vivek Sekhar said: "We've learned since then that this approach was not enough."
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"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or deceptive ads," he added.
Google did not go into detail about why the previous attempt to block invasive ads did not work. A spokeswoman for the company simply said: "There are always new ways to cheat users who can bypass our protections." Addressing these abusive experiences also depends on the site owner, who is not always motivated to address these misleading ads.
Although Chrome has a built-in pop-up blocker, website owners can circumvent protections by incorporating code into their web pages that can redirect it to a new destination or open more browser windows. To put an end to the problem, Google has begun. exhausting Websites that offer bad advertising experiences.
The company can do this through Chrome, the most popular Internet browser in the world. Offensive websites will get all your ads blocked by Chrome, which will prevent website owners from generating revenue.
Google refused to name the websites it targets with repression. But the blockade will be carried out through Chrome 71, which will be launched next month.
This article originally appeared in PCMag.com.
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