Facebook referred to the surveillance of the EU on segmentation, false advertisements

Facebook referred to the surveillance of the EU on segmentation, false advertisements https://www.eresviral.com/wp-content/uploads/2018/11/Facebook-refirió-a-la-vigilancia-de-la-UE-sobre-segmentación-anuncios-falsos

Facebook referred to the surveillance of the EU on segmentation, false advertisements







LONDON (Reuters) - Britain's information watchdog has sent Facebook to the main regulator under the European data regime to see how the social network focuses, monitors and shows ads to its users. 











A Facebook sign is seen during the China International Imports Exhibition (CIIE), at the National Exhibition and Convention Center in Shanghai, China, on November 5, 2018. REUTERS / Aly Song





The Information Commissioner of Great Britain had been investigating the use of data analysis to influence the policy after the Cambridge Analytica consultancy obtained the personal data of 87 million Facebook users of an investigator. Cambridge Analytica worked on the presidential campaign of Donald Trump in the United States in 2016.  

The British watchdog said on Tuesday as part of that investigation that it also found wider problems on Facebook, which referred to the data controller of Ireland, the main supervisor of the social network in the European Union.  

A spokeswoman for the British watchdog said that false political announcements had been reported on the world's largest social network.  

The Commissioner also launched audits on the role of credit reference agencies, such as Experian, and sent evaluation notices to data intermediaries, including Acxiom, as it seeks to understand the market for the purchase and sale of personal data.  

"Citizens can only make truly informed decisions about who to vote for if they are sure that those decisions have not been unduly influenced," said Information Commissioner Elizabeth Denham in a report to the British parliament published on Tuesday. 

"We have discovered a disturbing lack of consideration for the personal privacy of voters," said Denham. "Social media platforms, political parties, data intermediaries and credit reference agencies have begun to question their own processes, sending waves through the big data ecosystem." 

Facebook and the Irish data protection agency did not respond immediately to a request for comment.   

The Cambridge Analytica scandal exposed the role that personal data plays for both marketers and political groups in the Internet age.   

The political consultancy was able to collect the data of 87 million people after an investigator created an application that was downloaded by 270,000 people, providing access not only to their personal data but also to their friends'. 

The General Data Protection Regulation (GDPR) of Europe was introduced by the EU in May to protect personal information and has forced different online players to make sure they have the users' permission to handle their data. 

The British Commissioner has already imposed the highest possible fine of 500,000 pounds ($ 653,800) on Facebook for the misuse of the data, but said on Tuesday he was referring other pending issues to Ireland.  

The BBC in October reported that a fake political advertisement had been posted on Facebook. Facebook had previously said in October that advertisers who mentioned political figures, material or parties would be forced to provide evidence of their identity and location, and declare on Facebook who paid the ad.  

Facebook has also tried to give users more control over their privacy by facilitating data management.          

"We have referred to our current concerns about Facebook's targeting features and techniques that are used to monitor people's browsing habits, interactions, and behavior over the Internet and different devices to the Data Protection Commission. Ireland, "said the British regulator. 

Credit data company Experian said it was aware of the concerns of the ICO and the use of data in political concerns.  







FILE PHOTO: The sign-in to the Facebook headquarters is seen in Menlo Park, California, on October 10, 2018. REUTERS / Elijah Nouvelage / File Photo





"As a highly regulated company, we work in close cooperation with regulators and strictly comply with data protection laws in all countries in which we operate, and we remain vigilant regarding the security and integrity of the data." He said in a statement.  

($ 1 = 0.7648 pounds) 





Report by Kate Holton, Alistair Smout and Kylie MacLellan in London and Noor Zainab Hussain; Edited by Guy Faulconbridge and Jane Merriman





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