Durex, Lola Indigo and Zara Larsson encourage life-saving
Durex, Lola Indigo and Zara Larsson encourage life-saving
The international star Zara Larsson and the Spanish singer Lola Índigo join the Durex and RED® campaign, which will allocate funds for the fight against AIDS in South Africa.
Having sex can help save lives thanks to the new initiative of DUREX and RED, the international entity that promotes initiatives to end AIDS.
With the purchase of the special edition (Durex) RED, the company will allocate part of the product amount to a program for vulnerable groups in South Africa.
Where 7.2 million people with HIV live
Among its most important initiatives is to reduce new HIV infections and unwanted pregnancies by improving the access of young people in the country to sex education.
Zara Larsson and Lola Indigo encourage to have sex and to become aware of sexual health.
International pop star Zara Larsson, global ambassador of the campaign, and Spanish singer Lola Indigo join their voices to raise awareness among young people about the importance of joining this type of initiative and encourage to have sex with (Durex) RED.
Contributing like this fight against a disease that affects about 37 million people worldwide.
The Spanish singer Lola Indigo states that:
"It is a pride to be able to use my voice to raise awareness about such an important issue. By joining the #TenSexoSalvaVidas conversation, I hope my generation is more open to talking about sexual health. "
Participating is as easy as having sex.
Participating in the cause of DUREX AND RED is as easy as having sex with the special edition of (Durex) RED.
In addition you can also show support through social networks by sharing the hashtag #TenSexoSalvaVidas as part of the celebration of World AIDS Day, which is celebrated on December 1.
The economic and social commitment of DUREX.
DUREX, will make a minimum donation of 5 million dollars in three yearsSalt Global Fund through the alliance with RED and the special edition of (DUREX) RED.
An economic and social commitment that the company maintains in the fight against AIDS in the world.
According to Ben Wilson, Global Director of DUREX: "Thirty-seven million people are living with HIV around the world, and this new pioneering collaboration with (RED) allows us to play an active role in the fight to end AIDS.
69% of sexually active people all over the planet have sex weekly, our mission is not only to protect them, but to mark a huge difference for young women, who are disproportionately affected by this disease in South Africa. "He concludes.
On the other hand, Deborah Dugan, General Director of (RED), comments:
"It is stimulating for (RED) to collaborate with a global brand like DUREX in such a provocative, inspiring and creative way.
In addition to the millionaire contribution for The Global Fund, there is a special value in having a collaborator like DUREX, who will take this important campaign to people and places around the world. "
DUREX joins the list of some of the most iconic brands in the world that have collaborated with (RED) since it was founded by Bono and Bobby Shriver in 2006.
Till the date, (RED) has generated more than 500 million dollars for the Global Fund to fight AIDS and 100% of the money donated goes directly to projects aimed at vulnerable groups.
The subsidies of the Global Fund with aid (RED) have had an impact on almost 110 million people with prevention services, treatment, counseling, tests HIV and taken care of
Images: DUREXxRED
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