Against all odds, Kylie Jenner taught me how to hug lipstick
Against all odds, Kylie Jenner taught me how to hug lipstick
Against all odds, Kylie Jenner taught me how to hug lipstick
I learned something Remarkable this week: Lipstick is an empire builder. It is a truth confirmed by the success of Kylie Jenner's lip kits, which the youngest of the Jenner-Kardashian clan launched in 2015. As of 2017, her company, Kylie Cosmetics, had sold more than $ 630 million in makeup. At 21, she is on her way to becoming the youngest billionaire she has made herself, thanks in part to a tube of glamor.
A lip kit sounds more important than it is, as a set of survival tools to keep it attractive during a global apocalypse. In fact, it's just a lipstick and liquid coordinating lip liner that cost between $ 27 and 30; the new kits are launched through Ms. Jenner's Instagram account more often than the albums of rapper Travis Scott, her boyfriend and father of the couple's daughter, Stormi. At the last count, Ms. Jenner had over 117 million followers on Instagram, and I admit that I am one of them.
Although averse to makeup, I was curious about the lip kit. In my opinion, Larissa Jensen, beauty industry analyst at the NPD Group, did not know who had bought one, or any other lipstick, which is surprising, since the sales of prestigious lip products They are solid. Other similar lip games by Pat McGrath and Tom Ford are gaining ground. When I asked my son's girlfriend what she thought was all the fuss, she said quite eloquently: "The lipstick has the promise of transformation."
ALL KITS AND CABODERAS / The Kylie Cosmetics lip kit flanked by Rival Products
Photo:
F. Martin Ramin / The Wall Street
FROM THE LEFT: The Artistic: Lust Totale Lip Kit at Unnatural Natural + Manhattan, $ 50, patmcgrath.com; The buzzy: Baddie Matte Lip Kit, $ 30, kyliecosmetics.com; The luxe one: Lip Contour Duo in Fling It On, $ 55, tomford.com
I thought $ 29 was a pittance to pay for the transformation and I signed up to try some shades of Lip Kit, including the Beige-and Exposed, which sounded daring. I watched Miss Jenner's 10-minute video, but at the same time informative, about her beauty routine to perfect my technique. In it, go through your morning makeup routine, assigning about 30 seconds to the Lip Kit. I learned that I should delineate my lips with a colored pencil, then soften the lipstick and, to obtain its famous stuffed pot, color out the lines. The lining, a step often ignored, adds a precise shape. The process made my lips look bigger, although I was not like Jessica-Rabbit-ish like Mrs. Jenner.
The next day I set out for my gym in Manhattan with the fall, a terracotta rose; To ensure a good place in my cardio class, I rushed through my new lipstick ritual. A gym mate asked me what I had done with my hair, and when I mentioned my lip kit, she looked at me with disappointment. I became one of those pathetic people who use makeup in the gym. Still, the instructor squeezed my arm and said, "Good job today!" An award that I attributed to my new face, which seduced me even when I was sweaty.
I liked the attention, but I was disconcerted by the way human emotion confuses Data, the android in "Star Trek: The Next Generation". In the mid-1970s, when she was the age of Mrs. Jenner, looking beautiful meant a natural look. I remember feeling sad for a woman dressed in a mink coat at the Ralphs supermarket in Hollywood, Norma Desmond pushing her grocery cart down the cereal aisle, her face turned up and her lips smeared bright red . Makeup had no place in my feminist agenda.
That attitude is outdated, said Gloria-Jean Masciarotte, a feminist scholar in Providence, RI. His college students usually wear full make-up, partly, he thinks, "because in our enhanced celebrity culture, everyone wants to be ready for their foreground." Lipstick occupies an exalted place in the zeitgeist. "It's a statement you use, sometimes aggressive. "I began to rethink the color of my lips: maybe the Boss Red Cherry lip kit would serve me well.
Lipstick as empowerment was a new mentality for me, but as I walked through the city in Victoria, a dark crimson, the looks that attracted me warmed the idea. I am building my own empire of followers, I thought smugly. Then, when I realized that I was late for an appointment with my broker about the cable market, I completely forgot the lipstick.
FAMILY BUSINESS / How the brothers and sisters of Kylie covered their business efforts through Twitter
The success of Kylie Jenner's lip kits certainly speaks to her innate instincts as an entrepreneur. However, when it came to spreading the rumor, it certainly did not hurt that his brothers and half brothers, with their massive followers in social networks, tweeted expressions of supportive solidarity and full of emoji, although occasionally incoherent. Here is a sample:
Kim Kardashian
Kourtney Kardashian
Khloe Kardashian
Kendall Jenner
Rob Kardashian
.
ORIGINAL ARTICLE THE WALL STREET JOURNAL
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