Twitter lightens your load
Twitter lightens your load
TWTR 1.76%
It is showing that the little ones can be better, even in social networks.
The company has been showing so much during the last year, as the social network changes from a growth mode at any cost to one of real money. Its monthly active user base remains stagnant in the low range of 300 million. And that really he received a blow in the third quarter, falling by nine million users as the company continued its effort to clean up questionable accounts. Twitter said it expects to see another decline in the fourth quarter in the single digit range as it continues its efforts to improve the health of the business.
For an advertising company, fewer eyeballs are not usually a good thing. But advertising revenue actually increased 29% year-on-year to a record $ 650 million for the quarter, exceeding Wall Street targets by almost 10%. The improvement is because Twitter's cleanup efforts make the platform more attractive to those who are willing to pay for exposure to their audience. As Brian Wieser of Pivotal Research put it, advertisers "see the user base as higher quality when purging occurs."
The price of Twitter shares increased 15% the following Thursday. The launch of its quarterly results.. That puts the stock around 43 times the future earnings.it is not cheap for a company that still has a lot of work to do in the cleaning department. And the fourth quarter, with the pending mid-term elections in the United States, presents some new risks in an environment where social networks are now being watched closely. Your role in political campaigns..
But recent results are an encouraging sign that Twitter is at least willing to make some tough decisions about user growth. Also encouraging is that those difficult decisions can still bear fruit.
- Dan Gallagher
Write to Dan Gallagher in dan.gallagher@wsj.com
It appeared in the print edition of October 26, 2018 as "Twitter lightens your load."
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