Target reduces Amazon sales with free shipping in two days
Target reduces Amazon sales with free shipping in two days
He said he plans to offer two-day free shipping on online orders this holiday season, which will weaken competitors like
That they have requirements for similar services.
The Minneapolis-based retailer said on Tuesday that from November 1 through December 22, it will offer service in hundreds of thousands of items without a minimum purchase or membership, a change from earlier this year when buyers could receive Free shipping only if I spent $ 35 or used a Target loyalty card.
Walmart Inc. offers free two-day shipping on orders of $ 35 and more, and Amazon offers services to customers who pay $ 119 a year for a Prime membership. American retailers are preparing to compete for buyers during the holidays, when they get most of their annual sales.
A strong US economy has boosted sales at many retailers. Target has lowered prices and invested in its stores and supply chain, helping to further improve after mediocre gains last season. The last quarter, the company. He published his best results in more than a decade..
Target's CEO, Brian Cornell, said the company has been converting its stores into distribution centers, which has reduced the cost of sending online orders to consumers. The company now fulfills approximately 50% of its digital orders in its stores and plans to meet more than 90% of the two-day orders in stores. "It is our stores that are enabling our growth and digital strategy," he said at a media event.
Cornell said he still expects most purchases to be made at the store and that the company's online compliance options drive more pedestrian traffic. "Even during the holiday season, more than 80% of all Christmas shopping will happen in the store," he said.
Target plans to increase advertising for a variety of compliance capabilities, including services that allow buyers to load products from the sidewalk, pick up orders online at a store or pay a flat fee to ship a box of consumer staples. The company has also expanded its service on the same day through a delivery application that it acquired called Shipt, which sends personal buyers to participating retailers for $ 99 a year.
To help meet orders in stores, the company is hiring about 120,000 seasonal workers. Cornell said that Target received more than 100,000 applications at hiring events last week, despite a stricter labor market and Amazon's decision to increase the pay to $ 15 per hour.
Cornell said the company is still on track to raise its minimum wage to $ 15 per hour by 2020, although it emphasized other benefits. "We are doing more than just salaries. We are investing in training. We are investing in development, "he said." It's a combination of those that make Target an excellent place to work. "
Write to Khadeeja Safdar in khadeeja.safdar@wsj.com
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '369524843414444');
fbq('track', 'PageView');
.
SOURCE LINK ERESVIRAL.COM https://www.beviral.online
Comentarios
Publicar un comentario