Facebook is directed to a United States politician to help repair the image
Facebook is directed to a United States politician to help repair the image
has hired one of Britain's best-known politicians as its chief policy and communications executive, giving an outsider in Silicon Valley the task of repairing the image of the social network, since it is about greater political control in the United States and abroad.
Facebook said on Friday that Nick Clegg, who as deputy prime minister was Britain's No. 2 leader from 2010 to 2015, replace Elliot Schrage, who said in June that he was resigning.
Mr. Clegg begins his new job on Monday and will move to California in January. Mr. Schrage will remain on Facebook and report to Operations Director Sandberg as an adviser, focusing for now on helping Clegg make the transition to his new position, according to a Facebook spokeswoman.
Clegg's recruitment comes as confidence in Facebook has eroded in 2018 and as Silicon Valley faces increasing scrutiny from European regulators on several fronts.
Facebook CEO Mark Zuckerberg has faced questions from the most senior members of the European Parliament about the handling of fake news, elections and user data from the social media company.
The indignation grew this spring due to accusations that the data signature Cambridge Analytica inappropriately acceded to the information in tens of millions of Facebook users and that Russian-backed propagandists had the social network exploded.
More recently, hackers, who considered themselves spammers, gained access to private information from 30 million Facebook users.
Facebook officials have been busy explaining the recent violation to Washington and foreign governments, including in the United Kingdom. In Brussels, Facebook could face a fine from the European Union of up to $ 1.63 billion.
Although unknown in Silicon Valley, Mr. Clegg offers a glimpse into one of Facebook's most difficult battlefields: the European Union.
The 28-nation bloc increasingly sees itself as a bulwark against the technology giants of the United States that it sees as dominated. He has investigated the tax agreements of the US technology companies. UU
Apple
Inc.
and has faced Google on several fronts, and more recently gave the search giant a fine of $ 5 billion for allegedly abusing the dominance of its Android mobile phone software. Google is appealing.
The EU won a new tool this spring when the data protection rules, called the General Data Protection Regulation, came into force, and regulators have the power to fine companies that do not comply.
Mr. Zuckerberg and Ms. Sandberg spent a lot of time with Mr. Clegg before hiring him, said one person familiar with the process.
In a Facebook post, Sandberg said the company faced serious challenges and that "now more than ever" needed new perspectives.
"Its [Mr. Clegg’s] "The experience and the ability to solve complex problems will be invaluable in the coming years," he said.
The move is arguably the most prominent outsourcing of Facebook since it took Ms. Sandberg out of Google in 2008. As part of her search, Facebook spoke with a number of prominent public policy and communications officials on Wall Street and some with links with Obama. Administration, according to people familiar with the process.
Among those interviewed or approached about the work were Denis McDonough, former chief of staff of the White House under Obama's direction; Jay Carney, the former White House press secretary who is now senior vice president of global corporate affairs at Amazon.com; Jake Sullivan, former policy adviser to Hillary Clinton's presidential campaign; and Jake Siewert, the head of corporate communications at
Goldman Sachs Group
Inc.,
According to people familiar with the process.
During the last decade, Facebook's policy and communication strategy have been established by Mr. Schrage, who is currently informing Ms. Sandberg. He has been the architect of Facebook's response to several controversies in the last two years.
Clegg will have to manage a more hostile regulatory environment for technology companies, as well as an increasingly aggressive reporting by the media. Facebook experts expect a deeper regulation of their business and the new policy chief will play an important role in promoting laws that favor the company.
This is particularly true in Europe, where Mr Clegg has the most experience and the EU Competition Commissioner, Margrethe Vestager, has become one of the most aggressive regulators of large technology companies, such as Facebook.
Clegg knows Brussels well, having previously worked for the European Commission, partly as a trade negotiator, before entering politics. Mr. Clegg, who speaks several European languages, was also a European legislator.
He said on Friday in a Facebook post that the social network had a responsibility not only to its users, but also to society in general, and that it was at the center of complex issues such as privacy and freedom of expression.
The Facebook data crisis involving Cambridge Analytica angered users and triggered government investigations. To understand what happened, review the old Facebook policies from 2007 to 2014.
His appointment surprised the British political world on Friday. He led the Liberal Democrats, a centrist group traditionally considered the third political party in the country, from 2007 to 2015. He became deputy prime minister in 2010, after Liberal Democrats joined the Conservatives in a coalition government that lasted until his party failed. The 2015 elections. Mr. Clegg lost his seat as a legislator in the British Parliament in 2017.
Since then, Mr. Clegg has been a vocal supporter of the European Union and has called for a second referendum on US membership. UU Britain will leave the bloc in 2019.
Recruitment occurs when Facebook's top ranks suffer great turmoil, some of which have sparked internal strife between Executive Chairman Mark Zuckerberg and other senior executives in the company's management.
In the last year, 10 highly visible and highly visible executives have abandoned or announced their departures, including co-founders of Instagram and WhatsApp, two companies that Facebook bought years ago to boost its growth of users and revenues. Several long-time lieutenants have also left, including Mr. Schrage, Dan Rose, vice president of associations, and Colin Stretch, Facebook's general counsel.
Meanwhile, several public funds that have shares in Facebook support a proposal to expel CEO Mark Zuckerberg as president of the board.
Write to Stu Woo in Stu.Woo@wsj.com
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