Digital Vortex (Wade, Loucks, Macaulay, Noronha)
Digital Vortex (Wade, Loucks, Macaulay, Noronha)
There is no doubt that we are moving towards a world that is almost completely digital. People, groups and companies are learning to develop in this new environment that should make us all more competitive.
But as often happens in the most advanced fields, there are always those who have an advantage. Some companies, called startups, understood the concept before anyone else and launched to present their winning proposals, monopolizing a good part of the innovation market. The question is: can the rest of the companies, the traditional ones, compete with these others, which are much more disruptive? The answer is a resounding yes, and this is what this book, entitled "Digital Vortex".
In it, a group of experts presents all the keys to make traditional entrepreneurship face the startups, compete with them with advantage and win in their sector.
Everything is based on knowing how to identify the opportunities that arise, bet on them and develop winning strategies. Only in this way will it be possible for a consolidated but traditional company to compete with a startup whose main objective is to snatch its market in the shortest possible time.
The title of the book is not accidental. Digitization has been done at such a speed that in a certain way the process has turned into a chaos in which very different types of industry are involved, a digital vortex that has to be paddled to come out afloat.
We are facing a work written by a multidisciplinary team of experts in digital revolution, from consultants and companies at the head of this field, accustomed to advise their customers and partners to stay competitive in it.
In this book we will be guided to learn how the business models used by startups are and how they are used, so that we can take advantage of them and work to overcome them. That is, it is about consolidating our own company thanks to digitalization, but using strategies that have already proven successful to further improve profitability.
If we follow these and many other tips, the authors say that we will have the right tools to develop in the new digital world, and do so with positive future prospects.
LID Editorial. 2018. Soft cover, 295 pages. ISBN: 978-84-1727728-4
You can buy this book here.
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