Choice of Facebook & # 039; war room & # 039; point to false information
Choice of Facebook & # 039; war room & # 039; point to false information
In an otherwise innocuous part FacebookOn the sprawling Silicon Valley campus, a closed door bears a sign that reads "War Room." Behind the door is a nerve center that the social network has established to combat false accounts and false news before the next. choices.
Inside the room there are dozens of employees who watch their monitors attentively while the data is transmitted through giant control panels. On the walls there are posters of the type that Facebook often uses to warn or exhort its employees. One reads: "Nothing on Facebook is an alien problem."
That slogan might seem ironic to some, given that the war room was created to counteract threats that almost nobody in the company, let alone the CEO Mark ZuckerbergIt was taken seriously only two years ago, and critics of the company believe they represent a threat to democracy.
Days after the surprise surprise of President Donald Trump, Zuckerberg rejected claims that the result had been influenced by fictional news on Facebook, calling the idea "pretty crazy".
But Facebook's indifferent attitude changed as the company was criticized in Congress and elsewhere. At the end of that year, he acknowledged having published thousands of ads that promoted false information placed by Russian agents. Zuckerberg finally made Facebook fix his personal challenge for 2018.
The war room is an important part of Facebook's ongoing repairs. Its technology is based on the artificial intelligence system that Facebook has been using to help identify "non-authentic" publications and user behavior. Facebook provided strict control of its war room to The Associated Press and other media outlets before the second round of the presidential elections in Brazil on October 28 and the midterm elections in the United States on November 6.
"There is no substitute for physical interaction in the real world," said Samidh Chakrabarti, director of elections and civic participation for Facebook. "The main thing we have learned is how effective it is to have people in the same room all together."
More than 20 different teams now coordinate the efforts of more than 20,000 people, mostly contractors, dedicated to blocking fake accounts and fictitious news and stopping other abuses on Facebook and its other services. As part of the crackdown, Facebook has also hired fact-checkers, including The Associated Press, to examine the news posted on its social network.
Facebook accredits its war room and other patrol efforts to start 1.3 billion false accounts in the last year and discard hundreds of pages created by foreign governments and other agents seeking to create mischief.
But it's still unclear if Facebook is doing enough, said Angelo Carusone, president of Media Matters For America, a liberal group that controls misinformation. He noted that sensational themes distributed in fictional news stories can be highly effective in keeping people "engaged" on Facebook, which in turn makes it possible to sell more of the ads that generate most of Facebook's revenue.
"What they are doing so far seems to have more to do with trying to prevent another public relations disaster and less about putting meaningful solutions to the problem," Carusone said. "At the end of the day, I'd say they're still far away."
The electoral war room and its internal functioning are still too opaque to determine if it is helping Facebook do a better job of keeping garbage out of its service or if it is just a "temporary conference room with lots of computer, "said Molly McKew. a self-described investigator of "information war" for New Media Frontier, who studies the flow of content on social networks.
McKew believes that Facebook is in conflict with the blocking of some content that he already knows is suspicious "because they keep people on their platform provoking an emotional response, so they like to like the controversial issue. this line about tearing down radicals, crazy content because that's what people get involved with, and that's what they want. "
Facebook defends its war room as an effective weapon against misinformation, although its efforts are still a work in progress. Chakrabarti, for example, acknowledged that some "mistakes" prevented Facebook from taking some unspecified actions to avoid manipulation efforts in the first round of Brazil's presidential elections earlier this month. He refused to give more details.
The war room is currently focused on the next round of elections in Brazil and the next partial exams in the United States. Great flags of the United States and Brazil hang on walls and opposite clocks that show the time in both countries.
Facebook refused to allow the media to examine computer screens in front of employees, and forced reporters to refrain from mentioning some of the equipment inside the war room, calling it "confidential information." While on duty, war room workers can only leave the room to go to the bathroom or take food to eat at their desks.
Although no final decisions have been made, the war room is likely to become a permanent feature on Facebook, said Katie Harbath, director of global policy and government outreach at Facebook.
"It's a constant arms race," he said. "This is our new normality."
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