Bud Light wins the dispute against the UK company that registers & # 039; budlight & # 039; domain...
Bud Light wins the dispute against the UK company that registers & # 039; budlight & # 039; domain name for the bulb site
"An expert determined that the domain name" was registered in bad faith. "
(iStock)A British company has lost a battle with beer giant Budweiser after registering the Internet domain name "budlight.co.uk" to sell lights inspired by flower buds.
Surest Ltd planned to use the website for an "innovative range of small halogen lights inspired by the shape of flower buds".
But beer brewers Bud Light, Anheuser-Busch InBev SA, based in Brussels, complained and argued successfully that beer drinkers would be confused.
Bud Light was launched in the USA UU In 1982, and Anheuser-Busch said it would have been "well known to British consumers".
Low alcohol beer was officially introduced in Great Britain in 1999 through a $ 5.4 million advertising campaign. Surest Ltd, based in Truro, Cornwall, registered the domain name "budlight.co.uk" in 1999.
But AB InBev feared that it would "confuse internet users in a disruptive way" and complained to the Nominet watchdog, the independent body that resolves disputes over Internet domain names registered in the United Kingdom.
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The beer was removed from the UK in 2001 before a relaunch last year, and the Belgian brewer said that meant "the issue had become more pressing to avoid confusion."
On the dispute, the Nominet expert, Dawn Osborne, led the transfer of the domain name budlight.co.uk to AB InBev.
At the trial, he said: "While it is true that 'bud' and 'light' are two common words in the English language, and could theoretically be used to describe lights in the shape of a flower bud, it is less common. and in the order 'Bud Light'.
Surest, established in 1997, said that the domain name was registered as part of a "planned project in the field of consumer electronics, specifically lighting." The company had explored the creation of an "innovative range of small halogen lights inspired by the shape of flower buds", and the term 'bud light' was coined to "capture this new product concept".
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The first conceptual sketches of the lights were shown to Nominet and the company confirmed that the web address was not registered to be sold to AB InBev or to interrupt the company's business.
Surest said he was unaware of the existence of AB InBev at the time and, as Bud Light had been removed from the US market. UU For 16 years, it was not well known in the US. UU
It was reported in marketing publications in February 1999 that AB InBev planned to launch Bud Light later that year. The domain name budlight.co.uk was registered in May 1999, and Osborne described it as "suspicious time".
The drawings of the lighting concept had no date and were drawn by hand, he added. The case of Surest "simply was not credible in the circumstances," he concluded.
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As Osborne added, "The plaintiff (AB InBev) has provided sufficient evidence to show that, in the balance of probabilities, the domain name was registered in bad faith, the domain name will be transferred to Anheuser-Busch InBev SA".
Companies House includes the directors of Surest Ltd such as Mark Wilson and Tara Physick, who is also secretary of the company. Surest Ltd appears to be a travel-based company with a turnover of between £ 7.4 million and £ 13.5 million over the past four years.
A spokesperson for Surest Ltd said they could not comment on the issue.
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