AP explains: how Bolsonaro, from Brazil, used Trump's tactics
AP explains: how Bolsonaro, from Brazil, used Trump's tactics
Observers have long flirted with the idea that far-right Brazilian congressman Jair Bolsonaro, the favorite in Sunday's presidential runoff, was a "tropical Trump." Bolsonaro has presented himself as someone who says so, while promising to dismantle a dysfunctional political system, and that seeks to capture the imagination of many citizens who fear losing their place in an increasingly diverse and inclusive society.
While the president of the United States Donald Trump and Bolsonaro has many differences: before running, Trump was a multimillionaire businessman, while Bolsonaro was a congressman for a long time with few legislative victories; Many tactics used in their campaigns were remarkably similar.
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'SPEAK STRAIGHT'
Perhaps the greatest similarity and probably the one that initially gave rise to the comparisons between Bolsonaro and Trump is that neither of them seems to measure his words. In the US elections of 2016, Trump often considered himself as the man who was not afraid to say what everyone else was thinking. Bolsonaro shares the same lack of filter. Some of the comments that have gotten him into trouble reflect long-standing ideological positions, such as his repeated praise of Brazil's 1964-1985 military dictatorship. Other comments may be more complicated and a nod to his reputation for rejecting "politically correct," such as when he told an audience that he had a daughter "in a moment of weakness" after four children. Both men "enjoy being scandalous and making statements in shock," said Paulo Sotero, director of the Brazil Institute at the Wilson Center in Washington.
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BASH MAINSTREAM MEDIA
Bolsonaro and his three eldest sons, who are also politicians, have criticized Brazil's leading media organizations, accusing them of everything from lying openly about the candidate to ignoring his rise in polls and the support of other politicians. Like Trump, they accuse the media of propping up the country's traditional elite and trying to derail a campaign that could threaten it. Earlier this month, the Folha de S. Paulo newspaper reported that Bolsonaro's campaign may have violated campaign financing laws because supposedly friendly businessmen were financing explosion messages on WhatsApp. Bolsonaro has responded by repeatedly calling Folha "false news" and promising to punish her by cutting government advertising.
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MESSAGING OF SOCIAL MEDIA
For candidates who do not trust the media, social networks provide the perfect outlet. Bolsonaro, like Trump, has made intensive use of Twitter and Facebook to speak directly with voters. This took on special importance after the candidate was stabbed on September 6 and held in the hospital for more than three weeks. Even after being discharged from the hospital at the end of September, Bolsonaro skipped all the discussions last month, citing the orders of his doctors. Instead, he held live nightly Facebook sessions with political allies and made interviews with friendly stations. "The idea of skipping the debate for health reasons but then having three 10-minute interviews with a friendly television network is very central to Trumpian," said Matthew Taylor, associate professor of Latin American politics at American University, adding that The strong dependence on social networks helped both men overcome initial resistance to their candidacies.
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FLOATING FRAUD
Bolsonaro has raised the specter of fraud and said he could steal the election. A week before the first round on October 7, he told a television station that he would not accept any results except his own victory, implying that the amount of support he had seen in the street demonstrations indicated he would win , although the polls were close. . A few days later, he rejected those comments and said he would accept the results of the elections, but that he would not make a call to his rival to grant it. Trump traced a very similar path. "Bolsonaro essentially says, 'Equity means I win, anything else is a fraud,'" said Jason Stanley, author of "How Fascism Works: The Politics of Us and Theirs."
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USE OF PROXIES
As in the Trump campaign, Donald Trump Jr. and other children sometimes speak for his father, Bolsonaro often relies on his three eldest sons to float ideas, deny critical press reports and make extravagant claims. On October 7, when Brazilians went to the polls in the first round of voting, Senate candidate Flavio Bolsonaro shared a video on Twitter that allegedly showed a voting machine that had been tampered with. In a matter of hours, the country's electoral tribunal announced that it was a false report. However, by then surely millions of people had seen it on Twitter and in the WhatsApp messaging group. "The technique is to use people who speak for you but not for you," Taylor said. "Trump or Bolsonaro can always say: 'I did not do it or I would never say it'".
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Follow Sarah DiLorenzo: twitter.com/sdilorenzo
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