Amazon criticizes: inside the murky world of payment to play

Amazon criticizes: inside the murky world of payment to play https://i2.wp.com/www.eresviral.com/wp-content/uploads/2018/10/Amazon-critica-dentro-del-turbio-mundo-del-pago-por-jugar.jpg?fit=195%2C146&ssl=1

Amazon criticizes: inside the murky world of payment to play







Jeff, a home builder in Lasalle, Illinois, said he bought a battery adapter for his cordless drill in Amazon, and it worked for about an hour before breaking.





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So Jeff, who asked that his last name not be used in this story, wrote a criticism saying that.



He said the third-party vendor sent him an email later, asking him to remove the review in exchange for an $ 30 Amazon gift card. The vendor also asked how to improve the product, according to emails Jeff shared with ABC News. .





Obtained by ABC News
A buyer at Amazon showed ABC News correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one. 

"I thought, why not, that would cover my loss on the adapter," Jeff wrote in an email. "I ended up changing it to a positive review because I could not erase it." The salesman thanked me and sent me a code for Amazon, there was actually a $ 30 credit in my account, I was skeptical that this was in any way a scam but I thought that I could always put a bad review back. "





Obtained by ABC News
A buyer at Amazon showed us the correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.



Obtained by ABC News
A buyer at Amazon showed us the correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.



Obtained by ABC News
A buyer at Amazon showed ABC News correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.

Amazon has been criticized for the credibility of customer reviews, as the number of external vendors using its platform has soared, creating a potential home-based industry. false reviews.



The external vendor who supplied Jeff's battery adapter did not immediately respond to a request for comments via email.



Recently, Amazon fired an employee to share the email addresses of customers with an external provider, although he did not provide details about who the seller was or where he was located. In a statement to The Wall Street Journal, the company also said it was "supporting the police in its prosecution."





Obtained by ABC News
A buyer at Amazon showed ABC News correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.



Obtained by ABC News
A buyer at Amazon showed ABC News correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.

It is not clear how questionable these pay-per-game tactics are in the world of e-commerce, assuming they do not explicitly violate the terms and conditions established by a company such as Amazon, whose Anti-Manipulation Policy states that "any attempt to manipulate Revisions, including the direct or indirect contribution of false, misleading or non-authentic content, are strictly prohibited. "



"When you hear about a commercial reaction like that, it sounds murky," said Simeon Siegel, an analyst at Instinet, a technology-focused firm that is part of Nomura Securities. "But would we feel the same way if the manager of a restaurant compiled a meal after someone complained? Should we be thinking about it through an old-school lens, when some kind of compensation would be implied?"





Obtained by ABC News
A buyer at Amazon showed ABC News correspondence between an outside vendor who offered him a $ 30 gift card / Amazon credit to change a bad review for a good one.

In September, Amazon confirmed the company was investigating a Wall Street Journal report that employees had offered to disclose sales data and eliminate negative consumer reviews for third-party vendors in exchange for a payment. It is not clear if the recent termination was related to that investigation.



Amazon did not respond to a request for comment, but the company's Anti-Tampering Policy also states: "Customers trust that they can buy with confidence from Amazon." Reviews provide a forum to share authentic comments about positive products and services. or negative. "



The company also told the newspaper that sellers who are in violation of their customer review policy will face discipline. "We have zero tolerance for the abuse of our systems and if we find bad actors who have been involved in this behavior, we will take swift action against them," the company said in a statement.



"The reviews allow e-commerce to bridge the gap in brick and mortar stores, allowing customers and brands to reach a wider audience," said Siegel. "But part of the equation is the ability to try to do the right thing."

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