WeWork puts limit of four beers in barrels once they have no bottom
WeWork puts limit of four beers in barrels once they have no bottom
Since it was founded eight years ago, WeWork Cos. It has offered tenants in their locations free beer barrels, as part of the modern environment that has been selling the fast-growing shared office company.
Now he's backing up, a little.
This week, the company began limiting its beer to four 12-ounce glasses per person per day. Those caps apply to only three locations in New York City at first, but WeWork told tenants in an email that they plan to implement the citywide policy. New York is by far the largest market in WeWork, where recently overcome JPMorgan Chase & Co. as the largest private occupant of office space.
The change represents "an innovative mechanism driven by software to help manage the supply of alcohol in our spaces," said a WeWork spokeswoman.
He declined to comment on whether the city's boundaries would also apply to WeWork's headquarters, also based in New York, or if it's only aimed at tenants, whom the company calls members.
Valued in a fundraising round last year at $ 20 billion, WeWork leases large portions of office space to owners, then sublets smaller, short-term offices to startups and divisions of large companies.
The company says part of its appeal is the culture it creates. And since the first days, beer has been a key part of that culture. Chief Executive Adam Neumann used to highlight touches to guests, and the first versions of WeWork's website listed "craft beer" on its "services" page, along with fast access to Wi-Fi and insurance. Health.
Some rivals saw the movement to limit beer as WeWork's attempt to attract larger customers, who may feel discouraged by the atmosphere of their offices.
"You have probably realized that the fraternal mindset that has made them an exciting place to hang out is incongruent with a modern workplace," said Marcus Moufarrige, director of operations for Servcorp, a provider of office space. smaller with locations in 54 cities across 23 countries.
Alcohol is a frequent feature of many new business offices. Although it tends not to flow freely at 10 a.m., some companies have struggled to control the cultures of the parties. For example, the company of human resources software Zenefits, banned the consumption of alcohol in 2016 after reports of inappropriate behavior, including sexual activity, in the workplace. The company then he said I would work to develop "a new set of corporate values and culture".
The WeWork move comes shortly after he was sued by former employee Ruby Anaya, who was the company's director of culture until she was fired this year. In the lawsuit, Ms. Anaya alleges that she was fired after filing two complaints of sexual harassment for having been improperly touched by two men at company events with free alcohol.
Ms. Anaya's lawsuit also says that WeWork had a "culture of fraternity that starts at the top" and that Mr. Neumann poured out his vaccines during his job interview.
"We investigate all incidents and take appropriate action as necessary," the WeWork spokeswoman said. The company "is committed to fostering an inclusive, supportive and safe workplace, and we do not tolerate any kind of harassment."
She said that the limits of free beer had been planned for a long time, and that they were not related to Anaya's demand.
Stopping alcohol is not WeWork's only top-down decision on culture this year. In July, the company told its employees that most forms of meat (red meat, pork and poultry) would be banned from company events and business meals as part of an effort to reduce the impact WeWork environmental
-Chip Cutter contributed to this article
Write to Eliot Brown in eliot.brown@wsj.com
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