The FDA will restrict the flavors of electronic cigarettes to combat the adolescent vaping epidemic and #...
The FDA will restrict the flavors of electronic cigarettes to combat the adolescent vaping epidemic and # 039; & # 039;
Next week, the US Food and Drug Administration UU It will issue a ban on the sale of electronic cigarettes flavored with fruits and sweets in convenience stores and gas stations, said an official with the agency, in an attempt to counter the increase in the use of electronic cigarettes in teenagers.
The ban means that only flavors of tobacco, mint and menthol can be sold at these outlets, said the agency official, which could be a big blow to Juul Labs Inc, the market leader in vape devices in San Jose. Francisco.
The FDA will also introduce stricter age verification requirements for online sales of electronic cigarettes. The planned restrictions of the FDA, first reported by The Washington Post and confirmed to Reuters by the official, do not apply to vape stores or other specialty stores.
There has been increasing pressure for action after preliminary federal data showed that teen use had increased by more than 75 percent since last year, and the FDA has described it as an "epidemic."
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"Electronic cigarettes have become an almost ubiquitous and dangerous trend among teenagers," said FDA Commissioner Scott Gottlieb in September. "The disturbing and accelerated trajectory of use that we are seeing in youth, and the resulting path to addiction, must end, it simply is not tolerable."
That growth has coincided with the increase in Juul, whose sales of vaping devices increased from 2.2 million in 2016 to 16.2 million devices last year, according to the US Centers for Disease Control and Prevention. UU
The agency threatened in September to ban Juul and four other main products of electronic cigarettes unless its manufacturers took measures to prevent use by minors. The FDA gave Juul and four large tobacco companies 60 days to present plans to curb the use of children, a compliance period that is now ending.
It is likely that the planned restrictions of flavors in convenience stores have the greatest impact on Juul, which sells liquid nicotine pods in flavors such as mango, mint, fruit and cream, formerly called creme brulee.
The only other competitors of electronic cigarettes sold in convenience stores are those marketed mainly by tobacco companies such as Altria Group Inc, British American Tobacco Plc, Imperial Brands Plc and Japan Tobacco Inc.
These products, which are sold under the brands MarkTen, blu, Vuse and Logic, have lost market share because Juul has excelled in the last year, rising from 13.6 percent of the US electronic cigarette market. UU In early 2017 to almost 75 percent now. According to a Wells Fargo analysis of Nielsen's retail data.
Electronic cigarette products represent a small part of the revenue for the major tobacco companies, while Juul's business relies exclusively on vaping devices. Revenues from electronic cigarette devices accounted for less than 1 percent of the overall revenues of British American Tobacco during the first six months of 2018, according to a July company report.
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Altria announced last month that it would stop selling its electronic cigarettes based on capsules, generally smaller devices that use pre-filled liquid nicotine cartridges, in response to FDA concerns about adolescent use. The company also said it would restrict the flavors of its other electronic cigarette products to tobacco, menthol and peppermint.
Representatives from Altria, British American Tobacco, Imperial Brands and Japan Tobacco did not respond to requests for comments on Thursday night. A spokeswoman for Juul declined to comment.
Companies have previously said that their products are intended for adult use and that they work to ensure that retailers comply with the law.
Juul has said earlier that the company wants to be "part of the solution to keeping e-cigarettes out of reach for young people," but that "proper flavors play an important role in helping adult smokers change."
Meredith Berkman, founder of Parents Against Vaping E-cigarrettes, which seeks to curb the use of minors, said the agency's move was a "good first step," but added that "the last step should have happened yesterday."
"Why not eliminate flavors completely, why not completely eliminate online sales?" He said.
Electronic cigarettes have been a divisive issue in the public health community. Some focus on the potential of products to convert lifelong smokers into less harmful nicotine products, while others fear the risk of attracting a new generation to nicotine addiction.
Last year, the FDA, under Gottlieb, extended a deadline by 2022 for e-cigarette companies to comply with the new federal regulations on marketing and public health.
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